LATEST TECH ARTICLES

CPM, sponsored takeovers, exclusivity deals — how retail media pricing actually works, and how to put a realistic rate card on your in-store screens.

Not all in-store digital displays are equal. Placement, timing and message all determine whether a screen genuinely lifts sales of the product it's promoting, or simply becomes part of the background a shopper stops noticing after the first few visits. This guide breaks down the specific product promotion strategies that reliably convert, rather than treating in-store digital displays as a single generic category. End-of-Aisle Placement: The Highest-Value Real Estate End-of-a

Online retail media is crowded and expensive. In-store screens are the least monetised part of the retail media stack. Here's why physical screens are the next growth frontier for retail media networks.

Footfall is expensive to earn and easy to waste. Every retailer spends real money on marketing, location and window appeal to get people through the door — yet many still rely on static, unchanging in-store messaging once shoppers are actually inside. Digital signage for retail stores closes that gap, turning the moment a customer walks in from a passive arrival into an active, engaged part of the shopping journey. Why Foot Traffic Alone Isn't Enough Getting a shopper through

Most in-store screens are running the same loop for months and quietly costing money instead of making it. Here's how to shift digital signage from a cost centre to a managed revenue line with CleverPosters.

For a single independent restaurant, updating a seasonal promotion is a five-minute job — swap a sign, print a new insert, done. For a 40-site restaurant chain, the same simple change can mean weeks of coordination, inconsistent execution across locations, and a real risk that some stores switch early, some forget entirely, and head office quietly loses control of how the brand actually looks in the wild. Automating seasonal menu promotions through a digital signage CMS is ho

Retail media networks are turning idle in-store screens into a new revenue line. Here's what a retail media network is, how it makes money, and how CleverPosters helps retailers get started.

The drive-thru menu board has a harder job than almost any other placement in digital signage: it has to sell quickly, be legible from a moving vehicle, and survive years of UK weather while running for most of the day, every day. Getting the drive-thru digital menu board right pays off directly in throughput and sales — getting it wrong creates queues, frustrated customers and lost orders. Speed First, Then Sales Every extra second a driver spends squinting at a confusing bo

Independent coffee shops and multi-site cafe chains alike are increasingly swapping chalkboards and printed menus for digital signage — not purely for the visual upgrade, but because smart content scheduling gives cafes a genuine upsell tool that a static board never could. Coffee shop digital signage is a slightly different discipline from QSR menu boards, though, because the customer relationship, the pacing of the day, and the tone that works are all distinct. Why Coffee S

Average order value is often treated as a marketing metric, but on the restaurant floor it's really a design problem. Every extra pound a customer spends beyond their original order comes from a prompt they saw, understood and acted on in a matter of seconds. Digital menu boards are, at their core, one of the most direct tools a QSR has for shaping that split-second decision — and understanding exactly how they increase average order value is the difference between a screen t

The quality of your digital signage content is determined before a single pixel is designed -- it is determined by the quality of your brief. This guide gives every UK business a proven content brief template, explains what information a professional content studio needs, and shows how a well-written brief produces better commercial results from every piece of screen content.

Average order value (AOV) is the single most controllable number on a QSR P&L — and digital menu boards are one of the most effective, lowest-friction levers available for moving it. Unlike a printed board, which is fixed the moment it's laminated, a digital menu board can prompt, upsell, reorder itself around what's actually selling, and change instantly the moment a new promotion is ready. For any operator running one restaurant or fifty, understanding how digital menu boar

Dark kitchens and food delivery brands operate without a physical customer-facing environment -- but that does not mean digital signage is irrelevant. This guide explains how ghost kitchens, virtual restaurant brands, and food delivery operations use screens for order management, staff communication, brand building, and the physical touchpoints that still exist in their operations.

Digital signage in 2026 is no longer passive. QR codes, touchscreens, and NFC integration are turning UK business screens into two-way engagement tools that capture leads, drive app downloads, enable self-service ordering, and connect customers directly to your digital channels. This guide explains what interactive digital signage is, when it is right for your business, and how to deploy it effectively.

Sustainability is now a procurement requirement, not a marketing angle. UK businesses face growing regulatory pressure to reduce carbon output -- and digital signage is part of that conversation. This guide explains how to make your screen estate more energy efficient, what the latest display technologies deliver, and how Clever Posters helps businesses meet sustainability commitments.

UK universities and colleges are investing heavily in campus digital infrastructure. But most campus screen networks are underperforming -- showing outdated course information, blank screens between events, and content that students and staff scroll past without registering. This guide covers how managed digital signage transforms campus communication.

A single screen tells a story. Three synchronised screens tell it in a way that stops people in their tracks. This guide explains what screen synchronisation and video walls actually deliver commercially, when they are the right investment, and how Clever Posters manages synchronised content across multi-screen installations.

Outdoor digital signage is one of the fastest growing segments in UK commercial screen installation. But installing the wrong screen outside -- or installing the right screen with the wrong content -- is an expensive mistake. This guide covers everything from brightness specifications to content strategy for outdoor deployments.

Beauty salons and spas are among the most under-served sectors in UK digital signage. Yet every treatment room, reception, and salon floor is a potential conversion opportunity. This guide shows how managed screen content fills appointment books, promotes treatment upgrades, and builds the loyalty that drives repeat bookings.

Car dealership showrooms invest heavily in their physical environment -- but most showroom screens show a brand video on loop or nothing at all. This guide explains how professionally managed digital signage transforms the showroom into an active sales environment that works 24 hours a day.