Clever Posters
Content Design studio · for screens worldwide
Motion and design made to stop, hold and convert.
Our studio designs content for commercial screens and nothing else. Every frame is built for the viewing distance, the dwell time and the moment a customer decides.
Anatomy of a screen
Every poster is five decisions.
We pull a screen apart before we build it. Each layer has one job, and each one is designed for a customer who gives it three seconds.
- BackgroundSets the brand in half a second
- ProductMakes people want it
- HeadlineRead from across the room
- PriceLinked to live data, so it's never wrong
- ActionOne clear next step
Motion
Then we make it move.
Motion pulls the eye, so we animate in the order a customer reads: product first, then headline, then price. 2D and 3D motion, built to loop cleanly on any media player.
2D motion graphics3D product rendersLive data and weather
Formats
One campaign, every screen you own.
The same idea is rebuilt for each format rather than stretched to fit. Landscape menu boards, portrait totems, LED strips and video walls all get their own layout.
16:9 landscape9:16 portrait8:1 LED strip2×2 video wall
What we create
Six specialist capabilities.
- Motion2D and 3D motion graphics, menu reveals and product showcases
- Live dataPrices, stock, weather and social feeds that update themselves
- SyncContent timed across several screens as one
- Kiosk UITouchscreen ordering, wayfinding and product explorers
- StrategyCustomer journey, margins and seasons mapped before design
- CampaignsA content manager runs your promotions and launches