Clever Analytics
The Black Box Problem: Why You Need Independent Analytics
You've invested in digital screens, but how do you measure their impact? Most digital signage is a "black box"—you see the content playing, but you don't know who is watching, how long they stay, or whether the content is effective.
Clever Analytics is the answer. We turn your passive screens into intelligent sensors, providing you with privacy-safe, real-time data that moves your business beyond guesswork. This is not just reporting; it's a strategic intelligence layer.
Key Analytics Features: Turning Data into Decisions
Clever Analytics utilizes cutting-edge AI and machine learning, often running directly on the device (Edge AI), to ensure speed, security, and accuracy.
Audience Verification & Demographics (Who's Watching)
Our sensors accurately detect faces and key audience attributes from a distance.
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Total Looks & Dwell Time: Measure how many people actually looked at the screen versus just passing by, and track how long they sustained attention. This directly measures engagement power.
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Demographic Insights: Gather anonymized data on age range and gender of viewers, enabling content to be tailored for relevance.
Foot Traffic & Operational Efficiency (When & Where)
Analytics help you maximize screen placement and ensure smoother business operations.
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Refined Foot Traffic: Get precise statistics on visitor patterns and peak hours in your establishment.
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Optimize Placement & Scheduling: Use traffic data to display your most important messages during peak times. Data helps you identify underperforming zones and streamline workflows (e.g., reducing perceived wait times by up to 35%).
Campaign Feedback & Optimization (What Works)
We move beyond vanity metrics to provide feedback on your creative assets.
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A/B Testing: Easily test different colours, fonts, or layouts and use analytics to identify which creative elements work best for engagement.
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Agile Content Creation: No more waiting weeks to measure performance. You get pivotal data quickly, allowing for immediate changes to maximise ROI.
Data Security: Our Commitment to GDPR Compliance
For businesses across the UK and the world, data privacy is paramount. Our system is designed for trust:
Privacy-First:
Our AI solution performs all face detection and analysis locally on the device (at the Edge).
Anonymity:
No PII (Personally Identifiable Information) or raw images are stored, retained, or transmitted.
GDPR Compliant:
Data is processed in real-time, sending only aggregated, anonymised metrics to the cloud dashboard, ensuring full compliance with data protection laws.
Two Ways to Integrate Clever Analytics
Clever Analytics is powerful enough to stand alone, integrating seamlessly into any strategic setup.
Ready to Make Data-Driven Decisions?
Stop drowning in data. Start getting clear, prioritised actions that drive growth.
1. Clever Analytics (Standalone)
The Enterprise Solution. Our AI solution works with or without our CMS. If you use another CMS (like a legacy system) but need verified ROI data, our AI sensors and software can be deployed independently to capture powerful insights into crowd flow, demographics, and engagement. You choose how Clever Analytics fits into your business.
2. Clever Total Bundle (CMS + Analytics)
The Ultimate Performance Solution. Seamlessly integrate the analytics with our Clever CMS (and its included Design Membership). This unified platform allows us to analyze content performance and optimize scheduling continuously, turning your screens into an intelligent, self-improving asset.