Average Order Value

How Digital Menu Boards Increase Average Order Value

Average order value is often treated as a marketing metric, but on the restaurant floor it's really a design problem. Every extra pound a customer spends beyond their original order comes from a prompt they saw, understood and acted on in a matter of seconds. Digital menu boards are, at their core, one of the most direct tools a QSR has for shaping that split-second decision — and understanding exactly how they increase average order value is the difference between a screen that looks good...