LATEST TECH ARTICLES

AI-driven content, faster connectivity and smarter measurement are shaping the next phase of retail media. Here's what's coming, and how to build a network that's ready for it.

A practical, ready-to-adapt structure for pricing your in-store screen inventory — CPM, sponsored slots and exclusivity — so you can put a rate card in front of a brand partner with confidence.

Retail media networks aren't just for supermarkets. Restaurants, gyms, salons and estate agents can apply the exact same model to their own screens.

Selling ad space brings new responsibilities — content review, brand safety, and data handling. Here's what retailers need to have in place before opening their screens to paid advertising.

Running a retail media network across dozens of stores manually doesn't scale. Here's how multi-location retailers manage campaigns, content and reporting from a single dashboard.

Walmart Connect, Kroger Precision Marketing and Tesco Media & Insight built billion-pound media businesses on their own estates. Here's what smaller multi-location retailers can actually learn from them.

CPG brands are actively looking for in-store screen inventory. Here's what they actually want from a retail media partner — and how to make your network an easy yes.

You don't need a media sales team to sell your first in-store ad slot. Here's a practical, step-by-step process for landing your first retail media campaign.

Brand partners renew based on proof, not promises. Here's what first-party data and measurement actually look like for an in-store retail media network, and what to track from day one.

Programmatic DOOH lets brands buy in-store screen space automatically, like a digital ad auction. Here's how it works, and what retailers need before they can plug into it.

Screens, a CMS, scheduling, measurement and a sales layer — here's the full technology stack behind a working retail media network, and how CleverPosters delivers each piece.

CPM, sponsored takeovers, exclusivity deals — how retail media pricing actually works, and how to put a realistic rate card on your in-store screens.

Online retail media is crowded and expensive. In-store screens are the least monetised part of the retail media stack. Here's why physical screens are the next growth frontier for retail media networks.

Most in-store screens are running the same loop for months and quietly costing money instead of making it. Here's how to shift digital signage from a cost centre to a managed revenue line with CleverPosters.

Retail media networks are turning idle in-store screens into a new revenue line. Here's what a retail media network is, how it makes money, and how CleverPosters helps retailers get started.

The quality of your digital signage content is determined before a single pixel is designed -- it is determined by the quality of your brief. This guide gives every UK business a proven content brief template, explains what information a professional content studio needs, and shows how a well-written brief produces better commercial results from every piece of screen content.

Dark kitchens and food delivery brands operate without a physical customer-facing environment -- but that does not mean digital signage is irrelevant. This guide explains how ghost kitchens, virtual restaurant brands, and food delivery operations use screens for order management, staff communication, brand building, and the physical touchpoints that still exist in their operations.

Digital signage in 2026 is no longer passive. QR codes, touchscreens, and NFC integration are turning UK business screens into two-way engagement tools that capture leads, drive app downloads, enable self-service ordering, and connect customers directly to your digital channels. This guide explains what interactive digital signage is, when it is right for your business, and how to deploy it effectively.

Sustainability is now a procurement requirement, not a marketing angle. UK businesses face growing regulatory pressure to reduce carbon output -- and digital signage is part of that conversation. This guide explains how to make your screen estate more energy efficient, what the latest display technologies deliver, and how Clever Posters helps businesses meet sustainability commitments.

UK universities and colleges are investing heavily in campus digital infrastructure. But most campus screen networks are underperforming -- showing outdated course information, blank screens between events, and content that students and staff scroll past without registering. This guide covers how managed digital signage transforms campus communication.