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You bought the screen. You plugged it in. You looped a slideshow. And now, every month, you pay the electricity bill and wonder if it was all worth it. Here's the truth: a screen without a strategy is just a very expensive clock.  But a screen running clever, purposeful posters? That's the hardest-working salesperson in your business — one who never calls in sick, never goes off-script, and works every single hour you're open. The difference isn't the hardware. It's what you