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The drive-thru menu board has a harder job than almost any other placement in digital signage: it has to sell quickly, be legible from a moving vehicle, and survive years of UK weather while running for most of the day, every day. Getting the drive-thru digital menu board right pays off directly in throughput and sales — getting it wrong creates queues, frustrated customers and lost orders. Speed First, Then Sales Every extra second a driver spends squinting at a confusing bo