LATEST TECH ARTICLES

AI-driven content, faster connectivity and smarter measurement are shaping the next phase of retail media. Here's what's coming, and how to build a network that's ready for it.

A practical, ready-to-adapt structure for pricing your in-store screen inventory — CPM, sponsored slots and exclusivity — so you can put a rate card in front of a brand partner with confidence.

Retail media networks aren't just for supermarkets. Restaurants, gyms, salons and estate agents can apply the exact same model to their own screens.

Selling ad space brings new responsibilities — content review, brand safety, and data handling. Here's what retailers need to have in place before opening their screens to paid advertising.

Running a retail media network across dozens of stores manually doesn't scale. Here's how multi-location retailers manage campaigns, content and reporting from a single dashboard.

Walmart Connect, Kroger Precision Marketing and Tesco Media & Insight built billion-pound media businesses on their own estates. Here's what smaller multi-location retailers can actually learn from them.

CPG brands are actively looking for in-store screen inventory. Here's what they actually want from a retail media partner — and how to make your network an easy yes.

You don't need a media sales team to sell your first in-store ad slot. Here's a practical, step-by-step process for landing your first retail media campaign.

Brand partners renew based on proof, not promises. Here's what first-party data and measurement actually look like for an in-store retail media network, and what to track from day one.

The retailers who get the most out of digital signage tend to plan it like a proper marketing calendar, not treat it as a one-off installation to be revisited only when something breaks. Mapping out a full retail digital signage content calendar in advance means promotions, seasons and sales events are ready before they're needed, rather than assembled at the last minute under time pressure. Why a Calendar Approach Beats Reactive Content Reactive signage — built the week a pr

Programmatic DOOH lets brands buy in-store screen space automatically, like a digital ad auction. Here's how it works, and what retailers need before they can plug into it.

Fashion is an inherently visual category, and digital signage lets boutiques treat their in-store screens as a genuine extension of their lookbook rather than a purely functional add-on bolted onto the shopping experience. For fashion retailers, digital signage for boutiques is less about driving a single transactional prompt and more about telling a styling story that a static rail simply can't convey on its own. Digital Lookbooks In-Store Rather than a static rail showing i

Screens, a CMS, scheduling, measurement and a sales layer — here's the full technology stack behind a working retail media network, and how CleverPosters delivers each piece.

A shop window has always been a retailer's first and most valuable piece of marketing real estate — the one piece of advertising every single passer-by sees, whether or not they ever set foot inside. Digital window display screens extend that further, working around the clock, changeable in seconds, and visible even after the shop has closed for the day. Why Digital Window Displays Outperform Static Dressing They keep working after closing time, when static window dressing si

CPM, sponsored takeovers, exclusivity deals — how retail media pricing actually works, and how to put a realistic rate card on your in-store screens.

Not all in-store digital displays are equal. Placement, timing and message all determine whether a screen genuinely lifts sales of the product it's promoting, or simply becomes part of the background a shopper stops noticing after the first few visits. This guide breaks down the specific product promotion strategies that reliably convert, rather than treating in-store digital displays as a single generic category. End-of-Aisle Placement: The Highest-Value Real Estate End-of-a

Online retail media is crowded and expensive. In-store screens are the least monetised part of the retail media stack. Here's why physical screens are the next growth frontier for retail media networks.

Footfall is expensive to earn and easy to waste. Every retailer spends real money on marketing, location and window appeal to get people through the door — yet many still rely on static, unchanging in-store messaging once shoppers are actually inside. Digital signage for retail stores closes that gap, turning the moment a customer walks in from a passive arrival into an active, engaged part of the shopping journey. Why Foot Traffic Alone Isn't Enough Getting a shopper through

Most in-store screens are running the same loop for months and quietly costing money instead of making it. Here's how to shift digital signage from a cost centre to a managed revenue line with CleverPosters.

Retail media networks are turning idle in-store screens into a new revenue line. Here's what a retail media network is, how it makes money, and how CleverPosters helps retailers get started.