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A shop window has always been a retailer's first and most valuable piece of marketing real estate — the one piece of advertising every single passer-by sees, whether or not they ever set foot inside. Digital window display screens extend that further, working around the clock, changeable in seconds, and visible even after the shop has closed for the day. Why Digital Window Displays Outperform Static Dressing They keep working after closing time, when static window dressing si